Creating value of public transactions


Assignment:

Q1. An executive is reluctant to sell a high-performing business unit, arguing that the sale would dilute the company’s ROIC to a level below the WACC and make the company value-destroying. Discuss.
Q2. Identify and describe two private-transaction approaches to corporate divestiture and two public-transaction approaches. When are private transactions likely to create more value than public transactions?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Creating value of public transactions
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