Utilizing the YouTube videos and the scholarly journal articles listed in your assigned readings; provide an argument that describes why building online communities and creating social network strategies are important to businesses. In your response, explain why organizations need to use technology-enabled communication (social networks, online communities, blogs, etc.) as a part of their strategy for attracting and retaining customers or communicating and training employees. In your response, provide an example of an organization's technology-enabled communication.
Explore the YouTube website for videos related to:
- Creating a social network
- Building an online community