Question: Dr. Ackerley described this as "creating, leading and maintaining relationships". This aspect of the Promotion component of the marketing mix encompasses a variety of disciplines - advertising, personal selling, sales promotion, public relations, direct marketing, online marketing and even social media - in combination to provide clarity, consistency and maximum communication impact. The acronym for this term is IMC. What are the three words that describe this important function in marketing represented by the letters IMC? Need Assignment Help?