Assignment task: Myntra, one of the leading fashion e-commerce companies in India, has launched an integrated marketing campaign: 15th Edition, End of Reason Sale. The campaign is intended to drive home the message of the arrival of the most-awaited fashion shopping event in the country, across all levers, including brand communications, social media, brand partners and influencers. For the same, the brand launched 15-second ad films starring Hrithik Roshan.
You have already learnt about the steps in creating an integrated marketing communications campaign. For this campaign, identify the communication objectives and the communication message.