Case Scenario:
Pretend that you would like to open your own new business. Create and refine your business concept, define the market potential, and create a well-developed business plans. Define the market (through industry analysis and target market description), describe the products and services as well as organization and management, develop a strategy for marketing and sales, estimate start up costs with sources of funding requirement, develop financial statements (estimates) for their business to enable them to launch the business. The goal is to create a formal business plan suitable for submitting to a potential investor, bank or lending institution, or venture contest.
The response should include :gathering and analyzing secondary data, creating a tool or instrument to gather and analyze primary data, gathering related research and preparing a literature review, preparing and analyzing tables, charts, and supporting text, working with existing models or developing new models for use in research, etc. I will also need a power point for this. Just for information purposed I need thorough information, depth, lets say about 20 pages long.
Should contain:
1) Statement of purpose
2) Executive summary
3) Mission statement
4) Business objectives
5) Company description
6) Description of staffing (key Personnel)
7) Analysis of the real industry
8) Analysis of the virtual enterprise industry
9) Marketing plan
o Product
o Price
o Placement
o Promotion
o Target market
o Market segmentation
10) Internal Audit: Strengths & Weaknesses
11) External Audit: Opportunities & Threats
12) Discussion of Business Risks
13) Location
14) Explanation of how the firm (as relevant to the business):
o Acquires products/ services
o Stores products
o Distributes products/service
15) Balance sheet (actual dollar amounts as of Nov. 30th compared to projected dollar amounts for fiscal year)
16) 3- Year projected income statement
17) 1-Year projected cash flow statement
18) Break-even analysis
19) Explanation of financials
20) The projections that support the business plan