Creating a press release to make this decision public


Assignment:

In a departure from its normal business operations Apple has recently teamed up with a bio-tech company to investigate the possibility of cloning human organs. You have been tasked with creating a press release to make this decision public and get ahead of any negative press. In order to do so, you need to be prepared with arguments both pro & con for this collaboration. In particular, confront any potential negative concerns up front to defuse the opposition's position.

•Compose a statement to the press to explain Apple's decision and quell potential negative reactions (using citations and references from the chapters and other resources/research).

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Business Management: Creating a press release to make this decision public
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