Creating a name appealing to an international market, Marketing Management

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Creating a name appealing to an international market

Assignment:

General Motors introduced the subcompact Geo with a name that appeals to a world market. Invent a brand name for a line of luxury sports cars that also would appeal to an international market. Suggest a name that implies quality, luxury, and value.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.

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Marketing Management: Creating a name appealing to an international market

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