Creating a corporate social responsibility campaign


Assignment:

In a 5 to 7 page Microsoft Word document, present and analyze three to four social causes and explain why your social cause or issue is a good match with your chosen corporation (which is McDonalds) for creating a corporate social responsibility (CSR) campaign. You will want to be sure that you cover the following items in your report:

• Evaluate how each of your top three to four social causes do or do not meet your company's mission, vision, and ethical framework, as well as, any on-going social responsibility efforts.

• Discuss how Stockholder Theory and Stakeholder Theory impacted your final selection

• Consider which personal ethical framework impacted your final selection and how it impacted your selection

• Discuss the internal and the external ethical impacts of your selection

• Explain why the social cause you chose is a good fit with your corporation.

 

 

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Business Management: Creating a corporate social responsibility campaign
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