Problem:
I need to write a paper discussing how I would create a brand extension of a product. I am a board game geek who loves The Big Bang Theory and I thought I'd like to select the game of Life and do a Big Bang version of that game (like Big Bang Monopoly and Trivia that have already been created and marketed). Life is still a pretty popular game and I think a remake that includes the characters from The Big Bang Theory would be successful. The paper should include the rationale for the brand extension and needs to only be 3 pages, but I don't know where to start.