Problem
Develop an 8 Step Program Plan for Fair Trade Mojo.
Fair Trade Mojo, a chain of coffee houses, conducted market research, and found that college students would be an excellent audience for its product and services. The research emphasized one challenge: half of the students know what fair trade means, but nearly all (82 percent) agreed/strongly agreed that fair trade deserves their business. To this end, Fair Trade Mojo has contacted your public relations firm and asked you to develop a comprehensive plan that does two things:
• Creates brand awareness, including an understanding of what fair trade coffee is, among college students and
• Increases walk-in business at their local stores in college towns.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.