Topic- A Case of Customer Loyalty Program:
Al Nahdee Pharmacies(Saudi Arabia pharmacy)has decided to lunch a loyalty program for their customersand integrate it with their transactional system. Each group should identify particular decision situation (opportunity or problem) to be explored/solved. You need to follow the 4 phases of decision making process.
Each student will create their own scenarios in relevance to the pharmacies' loyalty program. Note that you need to consider the various users and existing operations as well as any new operations and functions for proper utilization of data and accurate decision making process.
Project Proposal
a Written Report
a. Tables of content.
b. Proposed Project Title
c. Introduction: covering their aim at the end of the assignment
d. Report's body should include the following :
i. A general background for your DSS project
ii. In the Intelligence phase ensure:
• Providing a General description of the decision situation, i.e., what is the decision circumstances in which the decision is made?
• What type of decision and why? Whythere is a need for a DSS instead of some other systems?
• Hint: "The final result should properly identified the right factors"
iii. Design phase:
• Identify all the possible alternatives which will affect your decision.
iv. Choice phase:
• Provide a clear articulation of the business need.The expected benefits and beneficiaries
• The model(s) which will be used along with any functions
• What are the different BI (tools) solutions that could be implemented to solve the problem (opportunity)? Which one will you use? The reasons behind selecting specific BI solution
e. Work breakdown structure(WBS) identifying the tasks that need to be completed to develop theDSS along with the task allocation for each team member along with the project leader.
f. Conclusions.
g. Write your list of References at least 3 refernces.
Pay attention to the following format guidelines:
a. The report should include 5 to 10 pages (around 2000 -2500 words).
b. Using MSW 12 point Time New Romans font, MSW 14 points for heading.
c. Double spaced Line spacing for each paragraph. Standard format: 1" each margin
2- Attaching the original copies of references.