Media Strategy and Advertising
Review the readings and lectures for this week.
Create the first part of the Advertising portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following requirements:
In 200-300 words, explain the creative media strategy that will be used for the plan for television, direct marketing, magazine, newspaper, and/or other media discussed this week. Choose at least two media.
Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads. (pdf files will be accepted)
Using feedback, update and make changes to the previous section of the plan.
Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.
Submit the assignment to the DropBox.
Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, spelling, and APA style 10
Total 100