Case Study: The information in the Case Study is used each week when writing the individual sections of the Marketing Communications Plan. One of your neighbors has just inherited a restaurant in a small town about 75 miles away. They've never owned or operated a business before, and know very little about marketing or the restaurant business. They now have a Marketing Plan, but need help with the Marketing Communications Plan.Public Relations and Promotions
Review the readings and lectures for this week.
Create the Executive Summary portion of the Marketing Communications Plan using the business and information presented in the Case Study along with all of the previous submissions. Meet the following requirements:
• In 350 to 600 words, create the Executive Summary for the plan.
• Ensure that all changes and updates have been made to the previous sections of the plan.
Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.