Create target ads is intrusive than past advertising methods


Problem: Philosophy

Watch the YouTube video "Your Emotions Are For Sale" and the Ted Talk video "Machine Intelligence Makes Human Morals More Important" by Zeynep Tufekci and answer to the following questions:

• Do you agree that using AI (and/or other advanced technologies) to create targeted ads is more intrusive than past advertising methods? Why or why not? Support your position.

• Would you argue that users have a right to be informed of how personal information an algorithm gathers about them, and/or how that information is used in delivery of content (ads, news, etc.)? Support your position.

• Answer the speaker's question at the end: Is it okay if an algorithm can know that you are more vulnerable to certain content when you are feeling tired or sad, and to be able to detect those states/moods, and to then cater deliverables to you to the advantage of the merchant (or others)? Support your position.

In supporting your position in each of the above responses, utilize one of the following perspectives from earlier in the course (you can use a different one for each response, or one for all three responses): utilitarianism, Kantian ethics, Aristotelian virtue ethics, corporate social responsibility, Buddhist economics, Catholic Social Teaching, or Marxist philosophy.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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