Public health marketing
Using the Communication Plan Guidelines handout provided in this week's Required Resources, complete Part I of the Communication Plan.
Support your Application Assignment with specific references to all resources used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.
Your written assignments must follow APA guidelines. Refer to the Publication Manual of the American Psychological Association to ensure your in-text citations and reference list are correct.
Communication Plan
Part of the planning process is creating a communication plan document. The communication plan is a detailed outline of your public health campaign and includes all the elements from planning, communications, marketing, and public relations to evaluation. It is also an iterative process and you must be willing to make adjustments to the plan as necessary.
For this Application Assignment, use the Communication Plan Guidelines handout located in this week's learning resources to begin drafting Part I of the Communication Plan.
Resources:
• Course Text: Marketing Public Health: Strategies to Promote Social Change
o Chapter 6, "Planning Process"
• Handout: Communication Plan Guidelines
Public Health Campaign Websites
• Web Resource: It's Your (Sex) Life (2016). Retrieved from https://www.itsyoursexlife.com/
• Web Resource: Quit Now Virginia (2016). Retrieved from https://www.vdh.state.va.us/LHD/richmondcity/chronicdisease/quitnowvirginia.htm
• Web Resource: Re3.org (2016). Retrieved from https://www.re3.org/
• Web Resource: Wyoming Quit Tobacco Program (2016). Retrieved from https://wyo.quitlogix.org/
• Web Resource: The One & Only Campaign (2016). Retrieved from: https://www.oneandonlycampaign.org/