Assignment Background:
Now you will create enterprise with social media as its main business project. In your opinion, there are great opportunities in the current social media industry. What's app is a good office software, but it is far inferior to wechat in private sharing and Tencent in social networking. However, wechat and Tencent are restricted to the Asian market and it is difficult to go to the European and American markets. Twitter is a successful social media, but it lacks a mature communication channel. You want to combine the advantages of the above software to create new social software. On the customer side, you want to make your software available to users for free, and only set a small number of charging points in places that do not affect the actual functions but can make the interface cooler. Part of your receivables will come from third-party software and advertising expenses, so customers are an important resource for you. Your biggest worry is how to attract more users. You can freely decide the organizational structure, company model and capital source of the company.
Now you will discuss the following contents:
Topic: An internal analysis reveals some strengths and weaknesses of the social media company.
Point A: The business idea is unique since it allows users to post pictures or videos and interact with others on a smaller scale.
Point B: At the onset, it will be challenging to maintain regular, quality communication and keep people engaged.