You and your team will create and present a marketing plan for a firm designated in class. You will work in groups to create a marketing plan for your chosen company.
All teams in class will create separate marketing plans and make presentations in class which will be attended by the firms' management.
Teams should collaborate on common data (e.g. market size, demographics, etc.) but must be distinct on marketing strategy (e.g. segmentation or positioning, etc.). Plans must be aimed at satisfying the company's needs and requirements.
Papers should be approximately 12-15 pages (excluding bibliography and appendices), double spaced, 12 point, Times New Roman Font. You must use outside resources to support your recommendations (e.g. articles, websites, and other information sources) and are expected to cite those resources accordingly.
A bibliography must be included and properly noted in the paper using APA style. Items included in appendices must be referenced in the body of the paper.
Presentations occur the week before finals. PowerPoint presentations will be allocated 30 minutes. All students must be in business attire when giving their oral presentation. Each team member is expected to participate.
Attachment:- a marketing plan.rar