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Create and place keyword-driven advertisements that appear

Promotion and Branding Strategies

Google AdWords Certification

Instructions

Google AdWords is a great tool to use to create and place keyword-driven advertisements that appear next to the organic (or free) search engine results that appear on Google.

This exercise is designed to teach you the ins and outs of placing and measuring the effectiveness of these types of ads.

Through this exercise, you will also achieve Google AdWords Certification, which is an important marketing skill that you can include on your resume and LinkedIn profiles.

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Marketing Research: Create and place keyword-driven advertisements that appear

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Marketing Research: Create and place keyword-driven advertisements that appear

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