Create and discuss an IFE Matrix for Toys R Us Be sure to discuss the internal environmental factors used in detail, considering the major strengths and weaknesses in functional areas of a business. (Be sure to label and post the IFE matrix you create.)
Chapter 4 also discusses various types of Intellectual Property that may exist in a company. How does a firm's Intellectual Property come into play when developing an Internal Factor Evaluation Matrix (IFE)? Please discuss in detail with specific rationale and an example.
For the same company and brand, develop and discuss a Competitive Profile Matrix (CPM).