Improving Marketing's Contribution to New Product Development:
Wenzel Drechsler, Martin Natter, and Peter S. H. Leeflang
Christian Schulze, Lisa Schöler, & Bernd Skiera Not All Fun and Games:
ViralMarketing for Utilitarian Products
New Product Marketing Blurs the Line Between Nicotine Replacement Therapy and Smokeless Tobacco Products :
Ganna Kostygina, PhD, Lucinda England, MD, MSPH, and Pamela Ling, MD, MPH
During this course you will be working on several elements which lead to the completion of a Marketing Plan.
Write a 2-3 page paper. (Note: The Venn diagram should be located on a second or third page and can be any size as long as the instructor can see all the elements of the diagram clearly.)
1. Create an original product. Describe your product and explain its use and purpose.
2. Create a Venn diagram (see figure 3.6). Mark each segment (three or more) of the market that your product will impact. Explain how it will impact that market segment. Elaborate on the depth and breadth of the market idea.
• (Note: You will continue working with this product throughout the course so give it some thought and come up with something that will impact a large market share!)
Include a cover sheet and 2-3 references. References should be obtained through the attached and Only one website reference will be allowed (not Wikipedia). Please adhere to the Publication Manual of the American Psychological Association (APA)