Assignment:
Based on your readings of (Begins on pg 50) and Case Study 3-A "Weedvertising" (PG.58)
For the sake of this assignment assume that the 2021 United States Congress has legalized the sale of marijuana for medicinal and recreational use in all states.
(Only pick one)
1. You are an advertising agency that has been approached to help a company create a campaign for the sale of their products. Utilizing each of elements of the TARES ethics test briefly explain how you would create an ethical advertising campaign.
Or
2. You work for the Federal Trade Commission and you need to come up with a brief list of federal guidelines for selling marijuana based products based on each of the the 5 elements of the TARES ethics test.
(300 words)
Readings:
Media Ethics-Issues and Cases
By Philip Patterson and Lee Wilkins