Business Marketing
Develop a 13 doouble spaced page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:
• Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
• Develop an organizational mission statement, and forecast performance goals using your situational analysis.
• Design a marketing strategy based upon your objectives.
• Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
• Develop a written summary and specific recommendations for the implementation of your plan.
When Writing the Final Paper
The Final Paper:
• Must be 13 double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style.
• Must include a title page with the following:
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use six scholarly sources, in addition to the text.
• Must document all sources in APA style.
• Must include a separate reference page at end of th paper.