Assignment: Advertising Brief
Create an Advertising Plan based off of the Advertising Brief. Use the outline below.
It should be about National University and getting people to enroll into the college.
It should be pretty straight forward because I have already provided an outline and a subject.
National University Adversiting Plan Outline
1. Executive Summary: A brief overview of the entire plan
2. Market Assessment: A quick review of the market potential. Is it a mature market? An early market? Are we inventing a new category?
3. Situation Analysis: The current situation for the brand. Do we have large market share? Small market share? Are we growing? Are we stagnant?
4. Major Objectives: What are we trying to accomplish? Increased awareness? Greater client retention? Market share growth?
5. Consumer Thought Process: What are the features and benefits of our product? How does our consumer buy our product? What do they feel after they've bought our product? What consumer insight has been developed that can be leveraged to achieve our marketing objectives?
6. Key Strategies: What approach are we going to take in order to have a successful plan?
7. Brand Essence: What is the essence of our brand? What is the fundamental thing that makes our brand different? What need are we fulfilling for our customers?
8. Positioning: How is our product currently positioned in the marketplace? How would we like it to be positioned?
9. Essential Message: What is the core message we would like our customers to know about our brand? Is it safer? Sexier? Cheaper?
10. S.W.O.T. Analysis: What are our strengths, weaknesses, opportunities and threats for our brand?
11. Competitive Review: Who is our primary competition? How are they positioning themselves? What strategies are they utilizing? What have they overlooked?
12. Media Considerations: Given the revolution that is going on in media, this is one of the most important tactical considerations. Are we developing an integrated marketing communications program? Are we using viral marketing? Events? Direct response? Word-of-mouth?
13. Tactical Plan Overview: An overview of the tactics that will be used to market our product.
14. Tactical Plan Specifics: Specifics of the tactical plan, including timelines, budgets and other metrics.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Advertising-Brief.rar