Assignment:
Select one of the following companies and products - Apple - iPad, Geek Squad - Tech Support, Samsung - Smart TV.
Using the Blue Ocean Strategy tools as a guide, create a visual illustration of the three tiers of non-customers. You can use PowerPoint, Word Doc or jpg to create your visual. Explain the tiers. Your response should be no more than 2 pages if using Word. If using PPT, you need at least 6 slides (does not count title and reference slides) with detailed speaker notes.