Create a SWOT matrix for your company or one that you are familiar with, taking into account its key objectives. Please remember that Strengths and Weaknesses reflect internal factors while Opportunities and Threats represent external factors (see lecture materials). In addition, the points that you incorporate into your SWOT should be clear and specific. Based on your SWOT, devise and justify 2-3 alternative strategies.
As part of your response to at least two peers, evaluate and comment on their SWOT and alternative strategies. The primary goal is to enhance your peers' SWOT and strategies by providing professional feedback.