Assignment:
Assessment Description:
Students are required to work in a group of 2 students in the preformance of both the oral presentation and the written report. Students must register for their group with the lecturer during the first three weeks of the trimester and are not allowed to change group member afterward.
Topic for Both Group Oral Presentation And Group Written Report:
1. Read the case studies of Qantas in the prescribed textbook of this unit Palepu, K. G., P. M. Healy, V. Bernard, S. Wright, M. Bradbury, P. Lee, Business Analysis and Valuation Using Financial Statements: Text and Cases, 2nd ed, Asia Pacific Edition, Cengage Learning, 2015:
- You are also required to explore and collect more information on the company to compelte this assignment. Hence, additional research must be performed.
2. Then, answer All the following questions in both of your oral presentation and written report:
a) Analyse the competitive forces facing Qantas, using the `five forces` framework.
b) Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) evaluation of Qantas`s competitive strategy.
C) What has been Qantas`s corporate strategy across its domestic and international divisions since 1992?
How has that strategy changed in response to market changes?