Create a survey instrument to obtain qualitative and


SURVEY INSTRUMENT

Take a look at your organization or another existing organization. Create a survey instrument to obtain qualitative and quantitative information from different stakeholders (employees, management, vendors, customers ...) to assess the organization's functionality, productivity, and effectiveness. Then use your survey instrument to actually collect and analyze this data.

Your analysis should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course so far and provide new thoughts and insights relating directly to the topic of data collection, data analysis, and biases.

For this assignment, you have your choice of presentation format:

Written Paper

Your paper should be 2-3 pages in length, not including the title and reference pages. Ensure each component of your paper is in a single Word document for submission to the Week 4 Assignments page. Cite any sources in accordance with the APA format.

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Marketing Management: Create a survey instrument to obtain qualitative and
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