Complete the below:
Strategic Management Project
The Strategic Management Project will consist of reviewing a specific industry (e.g., Automotive, Airline, Pharmaceutical, Aerospace, Healthcare, Cellphone/Smart Phone, PC/Computing, Discount Retailing, Hotel, Fast Food, Oil/Gas/Petrochemical) and a specific company within that industry.
Airline Company and Southwest Airlines is what I would like my paper to be about.
The paper should be approximately 12 typed, double-spaced pages, excluding cover page, graphs, charts, bibliography (references), etc.
The due date for the paper is no later than November 30th , 2017-no exceptions.
The following is a suggested outline for the industry analysis:
· A broad overview of the industry.
· The industry major competitors, market share of each competitor
· Major products
· Rivalry in the industry/Porter's 5-Forces analysis
· Key ways which the firms within the industry compete
· Strategic issues the industry faces
The company analysis should include:
· An overview of the company
· The size of the firm (sales, assets, personnel, etc.)
· The firm's distinctive competencies (major products, etc.)
· A brief SWOT analysis of the firm
o Strengths and Weaknesses
o Opportunities and Threats
· A Porter's 5-Forces analysis
· The strategic issues facing the firm
Final Strategic Recommendations with supporting rationale