Create a strategic group map of the restaurants in your city by analyzing their generic business models and strategies. What are the similarities or differences between these groups?
Identify which restaurants you think are the most profitable and why?
On the basis of this analysis, decide what kind of restaurant you want to open and why?
What is your business level strategy?
Describe your market segmentation
How are the (3) approaches to market segmentation being met at your company?
How is your company differentiating and pricing the product?
Describe/Explain how your company is using the value creation frontier.
Which of the Generic Business-Level Strategies is your company using? Why? Explain the advantages of this strategy. Why this one and not a different strategy? In your redesign – will you change this strategy?
Explain the broad differentiation your company uses.
Map your competitive positioning within your industry (draw on the back of the sheet)