1. Brainstorm the business challenges Stubhub faces today
2. Create a series of what if statements that are relevant to data analytics, such as 'what if we knew the relationship between when someone entered the buy market and the premium they would pay for a ticket?' and 'What if we could predict the number of unsold tickets that would remain with the venue at any given point before the event?'
3. What data could we use to help build a predictive model?such as customers past transaction, customer income, number of ticket sold in other cities.