GOOGLE INDUSTRY - RESEARCH PAPER
I need a two page - double spaced research paper done on GOOGLE COMPANY. Requirements are highlighted below. No plagarism. References must be included and paraphrased must be referenced throught paper. PLEASE READ carefully ALL OF THE INSTRUCTIONS!!
The paper should be written on GOOGLE COMPANY and consist of the two sub headings addressing the questions outlined within the paragraphs:
Subheading PLACE
Place This section will provide a comprehensive look at the distribution strategy of Google Company. Begin with an identification of the distribution channels that should include the entire path that the products travel from the "manufacturer" to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel). Another element to include is a description of a physical facility. This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort
Subheading Competitive Advantage
Competitive Advantage Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether your company has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Place and Competitive Advantage in Place).