Increasing Revenues with CRM Cold Cream is one of the premier beauty supply stores in the metro New York area.
People come from all over to sample the store's unique creams, lotions, makeup, and perfumes. The store is four stories high with each department located on a separate floor.
The company would like to implement a CRM system to help it better understand its customers and their purchasing habits.
Create a report summarizing CRM systems and detail how such a system can directly influence Cold Cream's revenues.