Assignment:
Running Case Assignment: Improving Decision Making:
Redesigning the Customer Database
Software skills: Database design; querying and reporting
Business skills: Customer profiling
Dirt Bikes U.S.A. sells primarily through its distributors. It maintains a small customer database with the following data: customer name, address (street, city, state, zip code), telephone number, model purchased, date of purchase, and distributor. These data are collected by its distributors when they make a sale and are then forwarded to Dirt Bikes. Dirt Bikes would like to be able to market more aggressively to its customers.
The Marketing Department would like to be able to send customers email notices of special racing events and of sales on parts. It would also like to learn more about customers' interests and tastes: their ages, years of schooling, another sport in which they are interested, and whether they attend dirt bike racing events. Additionally, Dirt Bikes would like to know whether customers own more than one motorcycle. (Some Dirt Bikes customers own two or three motorcycles purchased from Dirt Bikes U.S.A. or other manufacturer.) If a motorcycle was purchased from Dirt Bikes, the company would like to know the date of purchase, model purchased, and distributor. If the customer owns a non-Dirt Bikes motorcycle, the company would like to know the manufacturer and model of the other motorcycle (or motorcycles) and the distributor from whom the customer purchased that motorcycle. Dirt Bikes's customer database was redesigned so that it can store and provide the information needed for marketing.
Case Questions:
Develop the following queries and reports that would be of great interest to Dirt Bikes's marketing and sales department.
1- Create a report of customers and motorcycles model grouped by manufacturer.
2- Create a query about Dirt Bikes customers who attend racing events.
3- Create a query of the customers who have more than 12 years of education.