Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). The domestic country is the country where the company is headquartered. You will choose one other country. You must use a real company and develop a new product (one that does not exist in any company).
Include the following components for both markets:
Market needs
Market growth
A brief SWOT Analysis
Potential competition
Product offering and product definition
Product positioning
Justification for your choice of product
A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers.