Create a PowerPoint presentation to use in the management meeting
Directions
You are employed by Big Al's New and Used Vehicles. You are one of two Assistant Marketing Managers. Upper level management has notified you and your colleague that one of you will be promoted to Marketing Manager. They haven't said so, but you have the feeling the loser will be let go.
There will be a meeting of the owners and upper level management in two weeks. You have been asked to present an idea on how to increase sales at the dealership.
You have been racking your brain for days trying to think of the "killer" idea that will win you the job you have worked so hard for. As you sit in the dentist's office waiting for your annual check-up, you idly pick up an old issue of Time magazine. In the magazine you see this article: The Rise of the Sheconomy.
This is just the idea for which you have been searching. You have always thought Big Al's shortchanged women in the showroom and now you have evidence of just what a huge mistake this attitude is. At home later that evening, you look up some articles on the Web and find the following article on how to sell to women: 7 Powerful Insights for Marketing to Women.
Create a PowerPoint presentation to use in the management meeting. Include the following items in your presentation with support from the above articles and other scholarly sources (with APA citations):
The female economy that show its impact.
How the dealership should approach the problem and attract more female customers.
The design and appearance of your presentation is up to you. Be precise and concise. Use bullet points in your presentation not long sentences.