Marketing a New Product
Put yourself in the position of marketer who wants to market a new product or service. Create a PowerPoint presentation to explain to potential investors how the new product or service will be marketed with a focus on the segmentation, targeting, and positioning (STP) strategies.
Be sure to cover the following:
The big picture; why the STP approach is appropriate
How the market may be segmented
Targeting plans; market attractiveness
Positioning strategy utilizing the 4Ps of marketing
Your PowerPoint presentation must be 10-15 slides (does not include title, reference slides), well-written speaker notes, informative graphics, and formatted according to CSU-Global Guide to Writing and APA Requirements.
Include your text and at least two references to credible sources outside of the course and its required readings/ media. (The CSU-Global Library is a good place to find credible sources.)