Create a plan for a health communications campaign


Assignment:

You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.

Assume you are making a professional presentation to gain community support for your health communications campaign.

Complete the following:

Compile all your module assignments for reference.

Design your health promotion campaign for your chosen public health issue.

Be sure to include the following as part of the campaign:

A separate executive summary in MS Word format.

A PowerPoint presentation that includes the following:

A title page

At least one slide each for the following major sections:

Preliminary analysis: Overall program goal

Outcome objectives: Behavioral, social, or organizational

Situation analysis and audience profile

Communication objectives

Communication strategies

Tactical plan: Messages, channels, materials, and activities

Evaluation plan

Notes for each slide section to provide detailed content and narrative

Write a 1 to 2-page executive summary in Word format.

Develop a 10 to 15-slide presentation in PowerPoint format.

Apply APA standards to citation of sources.

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