Homework: Sponsor Packet
Create a sponsorship package for a new potential league sponsor.
Logistics
You represent a professional sport league. A new computer company, HK Computers, is looking to gain market share against rivals such as Dell, Compaq, and Apple.
HK is new to the marketplace, so its brand is not as strong as those of the ones mentioned. HK thinks that its product is positioned as such because people do not view it as of the same quality as Dell, but it is of better quality and it offers laptops and tablets for professionals and desktops that are great for home use. HK wants to increase its brand awareness and increase sales and market share, and it wants people to use the computers so that they can see that they are better machines than the competitors' machines.
Create a partnership package using your inventory and explain how the sponsorship package will meet HK's needs. Your proposal package should address the following areas:
o League Inventory
o Target Markets
o Product Positioning
o Activation Strategies
o Competition Considerations
o Outcome Objectives
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.