Problem:
In an attempt to learn more about the product development process I have prepared the following hypothetical scenarios. Please provide a unique response based upon your experience/expertise in this field as it will provide a strong foundation upon which I will build my understanding of product development.
Please either create a new product/service in the pharmaceutical industry OR
Identify a new marketplace for an existing product/service in the pharmaceutical industry. Please focus upon the pharma industry in the US and worldwide.
Having done this, please justify why you made that particular scenario choice. Identify two potential challenges and/or opportunities that may arise while developing this product/service.