Discussion 1
Identify the different options for out-of-home, direct mail, and specialty advertising and give an illustration for each. Imagine you or your organization wants to start a lawn mowing businesses, and assess each of the listed alternative forms of advertising to determine its benefits and downfalls in this situation.
Discussion 2
Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.). How does an organization measure the effectiveness of an advertising campaign?