Assignment:
Marketing Project
As stated prior recently to you, Xavier, this is a two part written project that will focus on the marketing aspects of your start up business, Colorado Children Transporation Services .
Part 1: Marketing Strategy
Create a three to four pages, address the following areas:
• Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
• Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.
• Include ongoing costs as well as one-time fees.
Part 2: Marketing Plan
Create a five to six pages, address the below areas:
Create a marketing plan for your business. This can be an e- marketing, traditional
marketing plan, or a combination of both.
Discuss the benefits of market research.
Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.
Requirements:
Cover page, "Discussion" - part 1 + part 2( nothing less than 8 pages in total), and Reference page= 10 + pages.(Nothing less than 10
COMPLETE pages total for this project!).
Paper addresses all assignment requirements listed, indicates depth of knowledge about the topics and key areas, contains a clear and concise introduction with a thesis statement, comprehension body of paper, closing summary, and includes a minimum of three cited and referencd resources (APA 6th edition).
Analysis and critical thinking indicates optimal reasoning with a defined purpose, based on assumptions, writer's point of view, discusses the advantages and disadvantages, and uses data, information, and concepts/ideas to address the assignment topics or key areas in the paper.
You must use the APA (6th edition) writing style using active voice, which is in third person and concisely written. The paper is free from incorrect punctuation, use of jargon/cliches, incorrect grammar and mechanics, and is correctly formatted based on APA 6th edition guidelines.
Responses MUST demonstrate critical thinking and analysis and exhibit application of information.
AGAIN, clear business writing: Spelling and grammar are acceptable. Effective use of APA. Follow the required format and instructions above!
3 sources in APA citation(Nothing less then 3, and it's not necessary for more)
Font size: 12
Double-spaced(No spaces between paragraphs)