Hospitality Sales and Marketing
Hospitality Marketing Plan
Guidelines:
7-10 pages in length
Develop a concept for a hotel for use in this project. It can be any type of hotel including resort, all-inclusive, bed and breakfast, limited service or any other type of hotel of your liking.
In the following order, create a Marketing Plan for the hotel of your choice. A word to the wise, do NOT go to a website and copy and paste a marketing plan. Doing so will be considered plagiarism and will be subject to academic penalty and a failing grade.
Sections to be included:
Executive Summary
Description of the Company
Mission Statement
Products and Services
Financial Feasibility
Strategic Focus and Plan
Company Vision - this is different that a Company Mission. The Vision Statement in this section should speak to the things you are doing now and the plan for things you will be doing in 5 years from now
Objectives
Competitive Environment
Situation Analysis
Competitive Analysis
Marketing Objectives
Target Markets
Marketing Program
Product Strategy
Price Strategy
Place Strategy (Distribution)
Promotion Strategy
Appendix
Brochure
Flyer
Hotel Fact Sheet