Create a marketing plan for a product or service of your


Major Term Project

Create a marketing plan for a product or service of your choice. Plan should include (but not be limited to:

- Executive Summary

- Current Marketing Situation

- SWOT analysis

- Objectives and Issues

- Action Program and Desired Outcomes

- Financials and Budgets need not be developed for this exercise

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Marketing Management: Create a marketing plan for a product or service of your
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