Assignment task:
You are a Marketing Manager in a company. Your job is to create a marketing plan based on the chosen product below, demonstrating your knowledge and implementation of the SIX CORE principles of marketing. Choose one of the scenario options listed below and develop a marketing plan that you would use to launch your product and 'win' your business over the competition. (The company names exist, but the product listed that you will focus on is a uniquely created, new possibility!) * Launch Date would be Winter 2023 (September - October) (POST-Covid). Location - As specified below. Company Product (When looking at the item, think of who they might be competing against when focusing on their new item/product.) Starbucks Kiosk (opening at the Centennial College Progress Campus - Scarborough A new location will be located in the A block (being renovated currently) Criteria Rubrics Introduction/Summary of your company, product and vision (150-200 words) • Incorporate (P.R.I.C.E.) 5 The Competitive Market Analysis • What companies do you think you compete against and why? (List 2) • How do you compare against your competition - SWOT