Course Application paper (no more than 2000 words):
Select a product or service of your interest. This can be something new or an existing product/service.
Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including:
• Comparison of domestic and international marketing strategies
• Demand Function Analysis
• Segmentation, Targeting & Positioning within the new market
• Brand strategies
• Pricing choices
• Advertising strategies
• Social netowkr/e-marketing choices.
Be sure to show ample research support with proper APA citation.