TOPIC: Children’s Clothing, Toys, Furniture
Market definition – clearly differentiate between B2B, B2C, and C2C markets.
Market segmentation – use a minimum of 5 or more key segmentation criteria to articulate the final consumer audience you are trying to reach.
Select your target market, by specifying and justifying your chosen segmentation criteria.
Consumer behavior - using your final consumer market, describe the likely personality, motivation, attitude, perception and behavior of your target members.
Create a marketing mix for the product options below that will be sold via m-commerce. Be sure to include segmentation and consumer behavior criteria in your decision making.
Explain how m-commerce is an advantage or a disadvantage to the purchase.
Describe how changes to family core values impact m-commerce, and vice versa.