Assignment
Description
For this assignment, you will create a marketing mix document with the following 5 sections:
• Product: This section includes features, options, brand name, packaging, and service characteristics.
• Price: This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.
• Place: This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.
• Promotion: This section includes promoting, public relations (PR), and selling.
• People, participation, or philanthropy: This section includes information of your choosing.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.