Assignment:
The main goal is to market the product in Hawaii market.
You will need to create market map for current liquor in the market(Corona, Tequila etc), red/blue ocean, survenior spending, benefit by bringing the product to such a intentional city like Hawaii(branding etc) and other research tools will be appreciated.
This presentation will need to convince third party to invest in the market.
You have to check tourist spending in Hawaii (mainly Japanese)
The product is shot style liquor targeting young consumers especially girls, unfortunately I can't disclose.