Discussion
As stated in the textbook, the motivation to belong is an important part of human life. Consumers are generally social creatures who desire contact and affiliation with others. As a result, consumers often belong to a number of formal or informal groups. These groups can exert a significant influence on consumer behavior. Go to LinkedIn, and create a LinkedIn account if you have not already done so (see "LinkedIn 101" for more details). In this blog post, discuss two to three methods in which a business could use LinkedIn to influence consumer behavior. (Hint: See Chapter 8 in the textbook for more details).
• Your blog entry should be approximately two to three paragraphs in length. Additionally, be sure to respond to the blog entries created by two of your peers.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.