Assignment :
Create a letter to Equifax customers. Your book recommends using the indirect approach when delivering sensitive information, but since everyone knew of the breach before Equifax made a public statement use the direct approach. In cover letter explain why it took the compani so long to make a statement, explain what happened, and perhaps try to explain why..Apologize, show sympathy , and tell customers what they can do to protect their identity. You might have to do some research, so your advice is realistic. Try to maintain good will, and use positive language. Make sure in strike the appropriate tone.
You can use "Dear Customer" as the salutation, but do not forget to use correct punctuation.